Greenbrook is a Canadian Natural Pharmacy & Health Foods retailer. In-store, they run on Lightspeed X and PropelRx. Online, they sell vitamins, supplements and health foods at GreenRx.ca. Two brands, two storefronts, one customer who expects them to behave as one place. The agency market priced that quietly at $1.5M+. We shipped it for a fraction.
Lighthouse Pagespeed across Performance, Accessibility, Best Practices and SEO. On a Magento 2 storefront. With a full omnichannel stack behind it.
Greenbrook had a working retail pharmacy on Lightspeed X and a working dispensing system on PropelRx. What they didn’t have was an online storefront that meant anything — and no way to make a customer’s loyalty balance, account or stock follow them between the store and the web.
The cost of fixing that was the whole question. The market answered like this:
The owner didn't accept a single one of those quotes. He called us.
Three bidirectional syncs and one pharmacy bridge, all written in-house against the vendor APIs. Magento 2 + Hyva is the online face. Lightspeed X is the source of truth for retail inventory, customers and loyalty. PropelRx is McKesson’s pharmacy management software — Greenbrook uses it in-store; we don’t own it and we don’t touch its patient database. The PropelRx → Lightspeed bridge we wrote is one-way and carries nothing but a UPC and a price.
“ We were quoted $200K just for base Magento dev — another $100K to even scope one loyalty integration. Trace-AI shipped the full platform, every custom sync, every integration, for a fraction of that. It hits 99 across every Pagespeed metric. They still operate it for us. ”
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