· Brand · Logo · Lockups · v1.0

The mark, the wordmark,
the rules.

The signal-pulse mark — concentric red rings around a glowing core — is Trace-AI's primary logo. It reads as a signal, a trace, an active monitor. This page is the working brand kit: lockups, colors, clear space, minimum sizes, and the alternate marks we still have on file.

· 01 · Primary lockup

The horizontal lockup.

TRACE/AI
PRIMARY · DARK BACKGROUND · DEFAULT
Use this lockup wherever space allows. The signal-pulse mark sits to the left of the wordmark with consistent spacing — roughly the diameter of the inner glow. The forward-slash between TRACE and AI is always rendered in the accent red, even when the wordmark itself is mono.
· 02 · Color applications

Four contexts. One mark.

TRACE/AI
DARK · ON BLACK · DEFAULT
TRACE/AI
LIGHT · ON WHITE · PRINT / CO-MARKETING
TRACE/AI
MONO · WHITE · DARK BACKGROUND · OVERLAYS
TRACE/AI
REVERSED · BLACK · LIGHT OVERLAYS
· 03 · Mark-only

The signal-pulse mark, standalone.

Use the mark alone for favicons, app icons, social avatars, loading states, and anywhere the brand is already established. For first-encounter contexts (homepage hero, business cards, cover slides) always use the full lockup.

FAVICON · 16–32 PX
APP ICON · 64–128 PX
STANDALONE · LARGE
HERO · 200+ PX
· 04 · Clear space & minimum size

Give the mark room. Don't shrink it past 24px.

TRACE/AI
CLEAR SPACE · 1× MARK DIAMETER ON ALL SIDES
FULL LOCKUP · 120 PX WIDE
TRACE/AI
MARK ONLY · 24 PX
MINIMUM SIZES · DON'T GO SMALLER
· 05 · Do & don't

Keep the mark recognizable.

TRACE/AI
✗ DON'T
Stretch the lockup
TRACE/AI
✗ DON'T
Recolor the rings
TRACE/AI
✗ DON'T
Rotate or skew
TRACE/AI
✗ DON'T
Render on busy imagery
TRACE/AI
✗ DON'T
Break the spacing
Trace/AI
✗ DON'T
Replace the typeface
· 06 · Alternate marks · for reference

The other concepts.

These ran alongside the signal-pulse in the original logo exploration. We keep them on file as potential sub-marks for product-specific applications (e.g. the autonomous-ops product might use the crosshair, the compliance product the triangle). Not currently in active use.

trace—ai
01 · TRACE—AI · CURSIVE SUB-TRACE● wordmark-trace
T
TRACE-AISYSTEMS · CA
02 · T-MONOGRAM · FAVICON ALT● monogram-t
TRACE·AI
03 · WAVEFORM · AUDIO / SIGNAL CONTEXTS● waveform
trace-ai// LOCK ON
04 · CROSSHAIR · AUTONOMOUS-OPS PRODUCT MARK● crosshair
TRACE·AI
05 · TRIANGLE · COMPLIANCE PRODUCT MARK● angle-mark
· DOWNLOAD KIT

Need the marks in SVG / PNG / EPS for a deck or co-marketing?

Request brand kit →
· 07 · Typography

Space Grotesk.

Display · 600/700
AaBbCc 0123
Title · 500
AaBbCc 0123
Body · 400
AaBbCc 0123
Caption · 500 caps
AAA BBB 012
· 08 · Color tokens

The palette.

Signal red
#E10818
Hot red
#FF2A2A
Ink
#F4F4F4
Dim
#7A7A7A
Surface 1
#0A0A0A
Surface 0
#050505
· 09 · Motion principles

Quiet motion, sharp transitions.

01
Heartbeat is the brand signature.

The mark pulses on a single 1.4s cycle — a 1.0 → 1.35 → 1.22 → 1.0 cubic ease. It runs once per page load on the primary lockup, then settles. Don't loop it indefinitely; don't sync it to user input.

02
Transitions are 200–300ms.

Hovers, page entrances, magnetic-button settle: 220ms on a cubic-bezier(.2,.7,.3,1) curve. Long enough to read, short enough to feel responsive. Anything slower reads as drag.

03
Reduced-motion is a hard contract.

Every animation is gated by prefers-reduced-motion. The shader backgrounds freeze on first frame; the hero lines land instantly; the heartbeat holds at scale 1. The site still looks complete — motion is decoration, never information.